What is bad air quality compared to the sufferings of animals?

Yes, we've all been gripped by the PSI (I call it 'pee-sai' cause that is what gets produced) readings this week and most of us have been ranting about bad air quality. 

20 Jun@10:15am

STOP!!!! There are animals out there that have it worse. It's a nightmare for them in epic proportions especially the critically endangered orang utans and other animals whose habitat is being burnt to a crisp.

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As consumers we should be more responsible just like what consumers did to protests sweat shops change can only take effect if profit is affected.